24-MONTH OPERATING PLAN · BULL CASE PRESERVED AS OPTIONALITY

The
Trio Plan

A jazz-fusion ensemble — Greg Spero, Mohini Dey, Blaque Dynamite — operating against a 24-month plan with conditional pathway to a category platform.

Seed $1.5–2.0M · Total raise $4.0–5.8M
Continue

A band, with optionality.

Spirit Fingers Trio is a jazz-fusion ensemble formed by Greg Spero, Mohini Dey, and Blaque Dynamite. The 24-month plan is structured in three phases — launch, debut record, and crossover record — with a total capital requirement of $4.0–5.8M. Returns are structured against the trio entity directly. The bull-case extension to a multi-artist platform addressing instrumental music as a category is preserved as optionality, not committed at the seed.

Total raise
$4.0–5.8M
Across 24 months
Three phases · recoupable revenue-share notes
Phase 01
$0.5–0.8M
Launch · MO 1–6
EP, anchor video, theater run, infrastructure
Phase 02
$1.0–1.5M
Debut record · MO 6–12
Studio album, four singles, world festival run
Phase 03
$2.5–3.7M
Crossover · YR 2
A-list collaboration record, world tour, audience scale
Bull case
$8–15M
Conditional · YR 3+
Multi-artist platform, festival, fan platform

Precedents for the bull-case path.

Five public companies that scaled from a flagship asset into a multi-revenue platform. Each cited with current revenue and exit/IPO multiple where applicable.

HYBE
$1.86B · FY2025
BTS / Big Hit. 97% of revenue from BTS in 2019; under 40% by 2023; BTS reunion album March 2026. ~$10B current mkt cap; 2020 IPO at 8x revenue. Katseye (HYBE × Geffen) top-10 US artist 2025. Weverse 12M MAU.
TKO (UFC + WWE)
$4.74B · FY2025
Zuffa → TKO. $2M acquisition (2001) → $4B sale (2016) → ~$36B TKO mkt cap (May 2026). UFC segment $1.50B; new Paramount deal $7.7B / 7 yrs (Aug 2025) ends PPV model. 33% adj-EBITDA margin.
NBA
$14.3B · 2025-26
League economics across 30 franchises. Average franchise value $5.51B (+113% since 2022). New $76B / 11-year media deal active starting 2025-26 — viewership +86% YoY. Las Vegas + Seattle expansion authorized March 2026.
San Diego Comic-Con
~$20M revenue · $161M local impact
Fan-ecosystem reference. Started 1970, 100 attendees → 135K+ attendees, $161M annual local economic impact. Anchors a multi-billion collectibles + apparel + signed-print category around its IP. Validates the “flagship event → recurring fan platform → physical-product economy” pattern Spirit Fingers extends through merch (apparel, vinyl, signed editions, branded playing cards).
Bad Bunny / Rimas
Artist-owned label · 2025
Closest cultural analog. Artist-owned independent. DTMF was Spotify's most-streamed album of 2025; Album of the Year Grammy 2026. Acquired stake in Dale Play Records. Demonstrates the artist-led platform path at scale, post-major-label.

The flagship trio plus eight adjacent pillars.

Seven of the eight adjacent pillars generate revenue to the trio entity. Pillar 05 (Member Solo Careers) is a strategic audience flywheel — revenue from solo activity is held at the member level, not the trio LLC, but the audience and relationship compounding it produces feeds every revenue pillar. Pillars 04 (Imprint) and 09 (Convention) activate only in the bull case.

01 · FlagshipPhase 1
The Trio
Greg Spero · Mohini Dey · Blaque Dynamite.

The revenue-generating asset. All other pillars attach to the trio's catalog, brand, and touring schedule. Studio releases, theater run, festival circuit, world tour.

Revenue lines: live performance, recorded music + publishing, sync licensing, merch + collectibles (apparel, vinyl, signed editions, branded playing cards), brand partnerships, direct-to-fan.
02 · FormatPhase 1
Performance Series
Built on the team's full-stack media stack.

A recurring branded performance series with regular cadence and rotating guests. Each capture functions as catalog, marketing, and sponsorship asset.

Two paths: original trio-owned format, or co-production with JammJam — a separately owned brand the team already produces for — trading format ownership for brand reach.

Revenue lines: title sponsorship, episode-level partnerships, catalog (owned path), production fees (partner path).
03 · CrossoverPhase 3
Major-Artist Collaboration Record
The Phase 3 album.

Each track built around a major-artist feature. Designed to extend the trio's reach beyond the jazz audience and establish credibility as a crossover act.

Trio retains master and publishing share on collaboration tracks under standard featured-artist split structures.

Revenue lines: master and publishing splits, sync, audience acquisition, tour demand.
04 · ImprintBull case
Label & Publishing
Holds trio masters and owned-format catalog from inception.

In the bull case, expands from Year 3 onward to sign and develop 4–8 adjacent acts in the same musical category — instrumentalists, jazz-fusion artists, and global-pop producers underserved by major-label structures.

Signed acts receive access to brand and visual systems, performance-series programming, festival pipeline, and direct-to-fan distribution.

Revenue lines: master ownership, publishing splits, signed-act profit participation, sync.
05 · SoloLive
Member Solo Careers
Already operational across all three members.

Each member has an existing solo career, audience, and release cadence. Cross-promotion across all three is active from launch.

Solo activity feeds trio releases and the trio's mainstream profile lifts each solo career — revenue is held at the member level, but the audience flywheel is pillar-level.

Strategic role: audience compounding, feature-trade currency, instrument-deal stack.
06 · EducationPhase 2
Masterclass & Residency Stack
Existing institutional relationships — Berklee, conservatories.

Three college residencies booked alongside the Phase 2 theater run. A masterclass platform launches in Year 3 with 6–10 episodes drawn from each member's existing pedagogy work.

A summer institute is scoped for 2029.

Revenue lines: residency fees, masterclass platform subscription, summer institute tuition.
07 · Direct-to-FanPhase 1
Subscription & Member Product
Patreon-class economics applied to a 10M+ combined social reach.

Founding-supporter tier launches with the EP. Subscription tier launches with the studio album.

Member-first releases, archive access, monthly drops. Y5 target: 100K+ list, member portal at scale.

Revenue lines: founding tier, monthly subscription, archive sales, member-only releases.
08 · Physical ProductPhase 1
Merch, Collectibles & Playing Cards
theory11 / Bicycle Premium / Snarky Puppy merch / Comic-Con collectibles economy.

Branded playing cards are the flagship physical product. The trio's identity translates naturally to a designed deck — three suits for three members, court cards, custom backs, numbered foil-stamped editions. Comparable artist-branded decks (theory11 collaborations with Jay-Z, Tarantino, Disney) routinely sell 50K–500K units; viral Kickstarter decks have raised $1–2M on a single drop.

The full physical line extends from playing cards into vinyl LPs, signed editions, apparel and tour merch, stage-wear-inspired pieces, costume and character merch, and limited on-site drops. Each item attaches to the trio brand and the touring schedule rather than depending on streaming economics.

Y1 launches the standard deck ($25–35) plus a numbered signed edition ($75–150). Phase 2 expands to apparel and vinyl. Phase 3 introduces a curated collectible series timed against the crossover record. The flagship deck functions as a referral object — collectible, giftable, low-friction — that carries the brand into rooms the music wouldn't reach.

Revenue lines: playing card decks (standard + collectible + signed editions), apparel + tour merch, vinyl + signed LPs, stage-wear / costume / character merch, on-site retail at convention.
09 · ConventionBull case
Annual Festival
Comic-Con began in 1970 with 100 attendees; today drives $161M annual local economic impact.

Inaugural in Year 3 conditional on bull-case round. A recurring annual event that consolidates the other pillars into a single ticketed, sponsorable, livestream-distributed asset.

Multi-day destination event. Trio headlines, the performance series programs a stage, roster acts and invited artists play across the bill. Includes a masterclass component and brand-activation area.

Revenue lines: ticket, exhibitor / brand activation, sponsorship, livestream tier, on-site retail.

Pillar state by phase.

Nine pillars × three operating phases. Pillar 04 (Imprint) and Pillar 09 (Convention) activate only if Phase 3 metrics support the bull-case round.

Pillar
01LaunchMO 1–6
02Debut recordMO 6–12
03CrossoverYR 2
01 · The Trio
Live
EP release, anchor performance film, anchor-market theater run.
Scale
Studio album, four single films, US/EU/India festival run with press tier-up.
Scale
Crossover record release, world tour, mainstream press cycle.
02 · Performance Series
Productize
EP release. Format brand book. Owned vs. JammJam co-production decision.
Series 2
Two additional captures. Title sponsor in place. Catalog streaming live.
Franchise
Tour package piloted. Format-licensing or co-production scope expanded.
03 · Crossover Collabs
Dormant
Relationship graph documented and ranked by warmth. No outreach.
Set-up
A&R lead engaged. First conversations. One named feature publicly attached by EOY 2027.
Live
Record released with two A-list features and four mid-tier features.
04 · Imprint
Formed
Imprint entity formed under Trio LLC. Splits codified. EP masters in catalog.
Catalog
Studio album masters added. Pub-admin deal in place. Sync agent retained.
Scale
Crossover record + owned-format Series 2/3 in catalog. First adjacent artist signed (bull case only).
05 · Solo
Live
Cross-promotion across three established solo audiences activated at launch.
Flywheel
Solo audiences feed trio releases; trio festival run amplifies solo press.
Compound
Trio profile lifts each solo career; cross-feature bookings; expanded instrument-partner deals.
06 · Education
Dormant
Concept brief. Existing institutional relationships mapped.
Pilot
Three college residencies booked alongside the theater run. First masterclass episode shot.
Launch
Masterclass platform live with 6–10 episodes. Summer institute scoped for 2029.
07 · Direct-to-Fan
Founding tier
Bandcamp store, email capture, founding-supporter tier on gregspero.com/trio.
Subscription
25K email list. Subscription tier with monthly drops. Member-first releases.
Scale
100K+ list. Member portal at scale. Subscription revenue is a meaningful line.
+ Brand Partnerships
Seed
Existing member-level instrument deals retained. Two trio-level partner conversations open.
First deals
Trio-level instrument deal closed. Performance-series title sponsor live.
Portfolio
Multi-category portfolio: instruments, lifestyle, beverage, tour title sponsor.
08 · Physical Product
Deck launch
Standard playing-card deck + numbered signed edition timed to EP release. Tour merch v1 live.
Line expansion
Vinyl LP, signed editions, apparel line. Second deck (album-themed) drops with the studio record.
Phenomenon
Curated collectible series timed to crossover record. Costume / character line. On-site retail at convention (bull case).
09 · Convention
Dormant
Concept brief drafted. Venue scouting and event-entity structure scoped only.
Pre-prod
Conditional on Phase 3 metrics: title sponsor solicited, lineup signaled, Year-3 inaugural date set.
Inaugural '28
Conditional on bull-case round: two-day, multi-stage event with roster artists, sponsor activations, livestream tier.

Conditional on Phase 3 metrics.

Capital structure preserves optionality. Decision gate held by the trio entity, exercised on the basis of streaming, ticketing, retention, sync, and earned-media data accumulated through Phase 1 and Phase 2.

Category thesis

Catalogue music is the world's seventh-largest media category by revenue, but the instrumental subset is structurally underserved by major-label development pathways and the existing concert and festival infrastructure.

If the trio achieves Phase 3 commercial outcomes, it acquires the audience scale and brand recognition required to anchor a multi-artist platform addressing this category. The bull case extends the existing infrastructure (brand system, performance-capture stack, direct-to-fan product, sync representation, festival pipeline) to additional artists.

The reference cases — HYBE, UFC, NBA, Comic-Con, GroundUP — each followed the same pattern: a flagship asset establishing audience and operational competence, then expansion across adjacent revenue lines.

Year 3 milestones (if triggered)

  • Series A round. $8–15M for platform expansion.
  • Imprint expansion. 2–4 adjacent artists signed under the catalog framework.
  • Inaugural Spirit Fingers Festival. Trio headlines; the performance series programs a stage; three to five invited artists.
  • Fan platform. Subscription tier scaled past 25K paying members.
  • Education platform. Masterclass series launched with 6–10 episodes.

Year 5 state (if triggered)

  • Multi-artist roster. 6–10 artists across instrumental, jazz-fusion, and adjacent categories.
  • Annual festival. Established as the category's anchor public event.
  • Owned format licensable. Performance-series format positioned for media partnership or syndication.
  • Catalog at scale. Trio masters, owned-format catalog, and signed-act splits represent a measurable IP asset; comparable 2024–2026 music IP transactions price at 12–18x net publisher share (Citrin Cooperman 2025).

Three structural advantages over a typical artist raise.

Established Artists, Not a Launch

Each member has an existing solo audience and industry track record. The plan extends an existing artist proposition rather than launching a new one. Phase 1 marketing builds on prior recognition rather than starting from zero.

Catalog Ownership

Investors hold pro-rata participation in trio masters, owned-format catalog, and publishing splits. The catalog generates sync, performance, and mechanical royalties on an ongoing basis, independent of release-cycle outcomes.

Bull-Case Optionality

If Phase 3 metrics support platform expansion, existing investors hold pro-rata participation in subsequent rounds. The seed instrument captures upside from category-platform development without requiring it to underwrite returns.

Eight operating lines, benchmarked.

Public-comp revenue mixes, a five-year gross trajectory modeled at the line level, and the capital-recovery mechanics noteholders should expect.

How comparable platforms generate revenuePublic filings · 10-K, IPO prospectus, financial press
HYBE
$1.86B
FY 2025 · KOSPI 352820
Recorded music45%
Concerts / live17%
Merch & licensing15%
Content13%
Mgmt & appearances7%
Fan platform4%
2020 IPO at $8.4B mkt cap — 8x revenue. BTS = 97% of revenue (2019); under 40% by 2023; BTS reunion album March 2026. Katseye top-10 US 2025. Weverse 12M MAU.
UFC (TKO)
$1.50B
FY 2025 · NYSE TKO
Media rights67%
Sponsorship15%
Live gate13%
Merch & licensing5%
$2M (2001) → $4B (2016) → ~$36B TKO mkt cap (May 2026). New $7.7B / 7-yr Paramount deal (Aug 2025) ends PPV model. 33% adj-EBITDA margin.
NBA
$14.3B
2025–26 · league total
National media38%
Gate / arena28%
Sponsorship14%
Local media10%
Merch / other9%
Avg franchise value $5.51B (+113% since 2022). New 11-yr / $76B media deal active 2025–26 — viewership +86% YoY. Las Vegas + Seattle expansion authorized March 2026.
Music IP M&A
$13B+
2024–2026 catalog transactions
Hipgnosis → BX$2.2B EV
Queen → Sony~$1.2B
MJ 50% → Sony$600M
Pink Floyd → Sony$400M
Implied multiple12–18x NPS
Catalog values repriced upward 2024–2026. Citrin Cooperman 2025: $13B across 566 catalogs trade at 12–18x net publisher share — up from 4–8x in the 2018–2021 window.
GroundUP
private
15-yr touring + label + festival
Live touringprimary
Festival~10K
Educationgrowing
Catalog~40M streams
Closest structural analog: artist-led, 20+ act independent imprint. Uses recoupable revenue-share notes for fan/investor capital.
Five-year gross revenue trajectoryUSD gross · base case = trio only · bull case = platform expansion conditional
Revenue line Year 12026 Year 22027 Year 32028 Year 42029 Year 52030
Live touringTheater $10–30K, festival mid-card $30–80K, festival headliner $75–250K, world-tour avg $50–150K.$0.4–1.0M$1.5–3.5M$3.0–7.0M$4.0–9.0M$5.0–12.0M
Merch + playing cards + collectiblesBranded playing-card decks (flagship), apparel, vinyl LPs, signed editions, costume / character merch, on-site retail.$0.10–0.30M$0.35–1.00M$0.80–2.50M$1.20–3.50M$1.80–5.00M
Recorded music + publishingStreaming, mechanicals, performance royalties, master and pub splits combined.$0.05–0.15M$0.20–0.50M$0.50–1.20M$0.75–1.75M$1.00–2.50M
Sync licensingTrio catalog only; member-catalog relationships open the supervisor pipeline but route to member level.$0.05–0.20M$0.20–0.50M$0.30–0.70M$0.45–1.00M
Performance seriesTitle sponsor + episode-level sponsors + owned-format catalog (owned path).$0.05–0.15M$0.20–0.50M$0.40–1.00M$0.60–1.40M$0.80–1.80M
Direct-to-fanFounding tier Y1; subscription tier Y2+; Patreon/community + ticket pre-sales.$0.05–0.20M$0.25–0.70M$0.70–1.50M$1.10–2.20M$1.50–3.00M
Brand partnershipsTrio-level deals only. Member-level instrument endorsements held at member level (excluded).$0.10–0.30M$0.30–0.70M$0.50–1.10M$0.70–1.60M
EducationResidencies, masterclass platform Y3+, summit-style intensive Y4+.$0.03–0.10M$0.10–0.25M$0.20–0.45M$0.35–0.75M$0.50–1.00M
Base case — band only$0.68–1.90M$2.75–6.95M$6.10–14.85M$8.80–20.40M$11.75–27.90M
+ Festival (bull case)Inaugural Y3; scaling Y4–Y5.$1.0–2.5M$1.8–4.0M$2.5–5.5M
+ Roster (bull case)4–8 signed acts; mgmt + imprint splits.$0.1–0.5M$0.5–1.5M$1.0–3.0M
+ Platform / format licensingFormat syndication, fan-platform ARPU.$0.3–1.0M$0.5–2.0M
Bull case total$0.68–1.90M$2.75–6.95M$7.10–17.35M$11.40–26.90M$15.75–38.40M

All figures are gross to the trio entity, before cost of revenue, label distribution share, agent commission (typically 10%), and management commission (typically 15%). Net margin to the LLC after touring expenses and these splits typically ranges 30–45% on live, 35–55% on merch (after COGS), 60–80% on D2C and brand, 70–90% on sync and royalties, 50–65% on performance-series sponsor income. Touring fee ranges drawn from current-market booking data for jazz-fusion-trio acts at the Snarky Puppy / Hiromi / Cory Henry tier; merch ratio (15–30% of touring gross) drawn from the same comp set. Playing-card upside scenario excluded from the table: a viral deck launch comparable to a top-tier theory11 / Kickstarter release (50K–500K units sold across standard, premium, and signed editions) could add $1–10M+ on a single drop, independent of the touring schedule. Lower bound in the table = executed-as-planned against existing relationships; upper bound = HYBE / GroundUP / Snarky Puppy comp benchmarks.

Capital recovery and catalog asset

Recoupable revenue-share note Seed · $1.5–2.0M

Structure: 36-month note against Trio LLC gross revenue. 12–15% of gross top-line distributed quarterly to noteholders pro-rata until cap.

Cap: 1.75x principal. Investor return capped at $2.6–3.5M aggregate.

Modeled distribution path (12% gross share, base mid-range):

  • Year 1$155K
  • Year 2$580K
  • Year 3$1.26M
  • Year 4 — recouptail to cap

Full recoupment under base-case mid-range: month 36–42. Month 24–30 under upper-range. Month 18–24 if bull case triggers or if a viral playing-card drop lands.

Catalog as balance-sheet asset Persists post-cap

What investors retain after cap: pro-rata participation in trio masters, owned-format catalog, and publishing splits. A transferable asset on the balance sheet, not a P&L line.

Year-5 catalog royalty rate: $1.7–4.2M annually, drawn from the recorded-music + publishing, sync, and performance-series lines on a steady-state basis.

Implied catalog asset value Y5: $20–75M, applying the 12–18x net-publisher-share multiple observed in 2024–2026 music IP transactions (Hipgnosis → Blackstone $2.2B, Queen → Sony ~$1.2B, MJ 50% → Sony $600M, Pink Floyd → Sony $400M; Citrin Cooperman 2025 study, $13B across 566 catalogs).

Catalog continues compounding through Year 5+ as the back catalog ages and additional sync placements land.

Bull-case optionality Conditional · YR 3+

Trigger: Phase 3 metrics (streaming ARPU, ticket sell-through, retention, sync velocity) cross threshold. Decision gate held by the trio entity.

Mechanism: seed noteholders hold pro-rata participation in the bull-case round at the prevailing valuation. Round size $8–15M for platform expansion.

Reference precedent: HYBE 2020 IPO at 8x revenue on $500M trailing; UFC 2016 sale at 6.7x revenue on $600M trailing. Catalog-only floor at 3x revenue (Concord comp).

The seed instrument captures upside from a category-platform exit without requiring it to underwrite the base-case return.

Existing relationships compress $1.8M in line items.

Eight categories where prior working relationships, reciprocal trades, or owned infrastructure reduce cost relative to market rates. Estimates reflect combined reductions across the 24-month plan.

Major-Artist Features $300–500K

Established direct and one-degree relationships from each member's prior work permit collaboration-based deal structures rather than cash buyouts. Typical structure: reduced upfront fee, master-point participation, reciprocal cosign across all three members' channels.

Mid-Tier Features $100–150K

Greg has four to six direct working relationships with mid-tier crossover artists from prior sessions and releases. Mohini's session network reaches Bollywood and major touring acts. Reduced rates and reciprocal feature trades available.

Brand & Visual Identity $30–50K

Brand work executed at negotiated rate via existing relationship. The visual system is designed once for use across all pillars rather than rebuilt per project.

Music Video Production $200–300K

Several directors and DPs in Greg's network have indicated willingness to work below market on the cinematic Phase 3 videos in exchange for full creative control and back-end participation.

Festival Circuit $100–200K

Prior work places the trio on the radar of major festivals (Newport, Monterey, North Sea, Java Jazz, Blue Note Tokyo, Ronnie Scott's). Mohini's relationships in India support direct booking on that leg.

Studio & Engineering $80–120K

Greg's relationships with engineers, mixers, and mastering houses support reduced-rate access to Grammy-tier mix and master work. Greg self-produces the trio record, eliminating a separate executive producer fee.

Sync Placement $200–400K offset

Existing Spirit Fingers and Greg Spero catalog has active sync interest through established music-supervisor relationships. Mohini's catalog has international placement potential. Sync placements function as a revenue offset, not a cost line.

Audience & Distribution $200–400K

Combined social reach across the three members exceeds 10 million. A relationship-management database supports targeted outreach to industry and trade contacts. Earned distribution offsets a portion of the paid-media line.

Three phases, twenty-four months.

Low-bound figures assume leveraged rates against existing relationships; high-bound figures assume market rates. Line items follow the operating sequence of each phase.

Phase 01
Launch & Establish MO 1–6
Establish brand and audience. Release the performance-series EP. Anchor performance video. US/UK theater run. Foundational legal, brand, and direct-to-fan infrastructure.
Pillars · 01 · 02 · 04 · 05 · 07
Line item
Low
High
Legal, LLC, IP filingsMusic attorney, splits, trademark, contract review
$15K$25K
Brand identity v1 (cross-pillar)Trio + performance series + imprint + D2C from one system
$35K$50K
Anchor performance videoCinematic single-take. Director-friend rate
$45K$75K
Performance-series EP + format productizeEP release + format brand book + sponsor pitch deck
$30K$45K
US/UK theater runBlue Note, Ronnie Scott's, SFJAZZ + 4 markets
$120K$180K
Direct-to-fan infrastructureBandcamp, email, founding tier, gregspero.com/trio
$25K$40K
PR, digital, paid mediaExisting publicists at friend rates
$60K$100K
Operating + reserveTour buffer, member draws, contingency
$170K$285K
Leveraged low$0.5M
Market high$0.8M
Phase 1 total$0.5–0.8M
Phase 02
Debut Record MO 6–12
Record and release the studio album. Four singles with full visual support. Two additional performance-series captures. US/EU/India festival run. Education pilot residencies.
Pillars · 01 · 02 · 04 · 06 · 07
Line item
Low
High
Studio album recording + productionSelf-produced; Grammy-tier mix at reduced rates
$140K$220K
Four single videosDirector-friend network. Reduced day rates
$160K$260K
Performance series — 2 new capturesTitle sponsor activated
$60K$90K
Festival run (US / EU / India)~25–35 dates. Direct India booking
$220K$340K
Education pilot residencies3 college bookings against the run
$30K$50K
Sub. tier launch + content cadenceMember portal build + monthly drops
$50K$80K
PR, digital, paid mediaMainstream press tier-up
$120K$190K
Operating + reserveMember draws, contingency, splits admin
$220K$270K
Leveraged low$1.0M
Market high$1.5M
Phase 2 total$1.0–1.5M
Phase 03
Crossover Record YR 2
Crossover collaboration record + world tour. Two A-list features and four mid-tier features. Cinematic visual program. Worldwide promotional tour. Phase 3 closes the band-led plan and gates the bull-case decision.
Pillars · 01 · 03 · 04 · 05 · 06 · 07
Line item
Low
High
A-list collaboration buy-insReduced fees + master-point participation
$490K$610K
Mid-tier featuresReciprocal trade structures
$120K$220K
Crossover record productionMajor-studio pace at reduced rates
$250K$420K
Cinematic video program3–4 anchor pieces; one tentpole
$320K$520K
World tour (60–90 dates)Production scale-up; international logistics
$580K$900K
Masterclass platform launch6–10 episodes; portal build
$80K$140K
PR, digital, paid mediaMainstream tier-up across markets
$280K$420K
Operating + reserveSplits admin, legal, contingency
$380K$470K
Leveraged low$2.5M
Market high$3.7M
Phase 3 total$2.5–3.7M
Total raise
$4.0–5.8M
Across 24 months, three phases
Phase 1
$0.5–0.8M
Launch & establish
Phase 2
$1.0–1.5M
Debut record + world fest run
Phase 3
$2.5–3.7M
Crossover record + world tour

Seed, follow-on, and a conditional bull-case round.

Three capital events across the 24-month plan and the Year 3 decision point. The seed and follow-on are committed; the bull-case round is conditional on Phase 3 metrics.

Seed
$1.5–2.0M
Recoupable revenue-share notes against Trio LLC. 12–15% of gross top-line revenue distributed quarterly to noteholders pro-rata until 1.75x cap. 36-month term. Pro-rata participation in trio masters and owned-format catalog persists post-cap. Target: 12–18 investors at $50K–$250K average.
Phase 3 Follow-On
$2.5–4.0M
Closes against the Phase 1+2 metrics deck. Same instrument structure or upgraded equity layer depending on traction. Existing seed noteholders hold pro-rata participation rights at the prevailing valuation.
Bull-Case Round (conditional)
$8–15M
Year 3+. Triggered only if Phase 3 commercial metrics support multi-artist platform expansion. Funds the inaugural festival, imprint roster signings (4–8 acts), education platform, fan-platform infrastructure. Reference multiples: HYBE 8x revenue (2020), UFC 6.7x revenue (2016).

Twelve actions, operating.

The execution sequence between seed close and Phase 1 launch. Each item is owned by a named party; each produces a deliverable that feeds the Phase 3 metrics framework.

  1. Founding members alignment meeting. Spero, Dey, and Dynamite in one room to confirm the 24-month plan and the conditions under which the bull-case round would be pursued.Phase 3 is committed; Year 3+ remains optional.
  2. Entity formation and IP. Trio LLC formed by music counsel, with member splits, trademark filing, and a structure that permits a holding-company wrap if the bull case is later triggered.Counsel engaged at standard professional rate.
  3. Investor outreach lists. Three segmented lists from the existing contact base: anchor prospects ($250K+), mid-tier ($25–100K), and A-list collaborator targets (one-degree pop graph).Outreach personalized from prior interaction history.
  4. Brand identity. Engagement with design lead for trio identity v1, designed to extend cleanly to the performance series and any future imprint properties.Negotiated rate via existing relationship.
  5. Direct-to-fan infrastructure. Bandcamp store, email capture, and gregspero.com/trio launched ahead of the EP, with a founding-supporter tier in place.Built to extend to a multi-artist tier if Year 3 is triggered.
  6. Anchor video director engaged. Final selection from a shortlist of three directors with prior working relationships, contracted at a rate reflecting that history.Format: long-form single-take performance film.
  7. Management and agency shortlist. Three senior manager candidates with warm introductions; two agency meetings scheduled within 30 days.Selection criterion: comparable artist development track record.
  8. Collaborator graph. Documented map of direct and one-degree relationships across all three members, ranked by likelihood and strategic fit.10–15 names; informs Phase 3 narrative.
  9. Sync licensing pipeline. Outreach to existing music-supervisor relationships, targeting recurring placement income.Internal target: ~$200K across 24 months.
  10. Theater-run booking package. Pitch materials prepared for Blue Note, Ronnie Scott's, SFJAZZ, and four additional anchor markets, ready to hand to the booking agent.Markets selected for press density and date availability.
  11. Phase 3 metrics framework. Definition of the data set required for the Phase 3 raise so that Phase 1 and Phase 2 activities are designed to produce it.Streaming, ticketing, retention, sync, brand, and earned-media KPIs.
  12. Seed memorandum. $1.5–2M memo drafted: recoupable revenue-share notes, Trio LLC issuer, capped multiple, 36-month term.12–18 investor target list. Bull-case optionality disclosed but not committed.